This past August, SAGE exhibited at the American Sociological Association’s annual 
conference in Denver. SAGE made its presence known at this year’s conference by unveiling two eagerly-awaited first editions: George Ritzer’s Introduction to Sociology and Susan Ferguson’s Race, Gender, Sexuality, and Social Class: Dimensions of Inequality. These titles reaffirm SAGE’s commitment to the Sociology discipline and continue SAGE’s tradition of publishing high quality texts by luminaries in the field.
SAGE pulled out all the stops to promote George Ritzer’s Introduction to Sociology at the conference. From scanning the book’s cover onto hotel keycards to hosting hour-long coffee breaks with the author to handing out themed coffee cups, it was virtually impossible for attendees not to know about George’s new book. SAGE even posted life-size 
cardboard cutouts of Karl Marx, Max Weber, and Emile Durkheim outside the main entrance to the convention hall, each theorist holding a copy of Ritzer’s book and touting its intellectual merit.
ASA made for a perfect setting to connect with academics, researchers, and students from across the country. Erica DeLuca, Executive Marketing Manager for college books, says, “SAGE’s presence at ASA is a perfect example of the company’s commitment to partnering with the academic community. Through SAGE-sponsored events like the SAGE/ASA Teaching Innovations & Professional Development Award (www.sagepub.com/asaaward), which sponsors 25+ junior faculty members to attend ASA including a pre-conference workshop on teaching sociology, and the launch party for George Ritzer’s new Introduction to Sociology which brought together dozens of academics and “friends of SAGE” from around the country who contributed to the book, SAGE once again made its presence known at ASA.”
